Ways to engage

Strategy

I have joined companies and created strategy teams from scratch adding in analysis, decision-making and change programmes. Just Eat is my prime example of this

Interim CFO

I have served as an Interim CFO, taking finance process, commercial governance, budgeting and funding to the next level

Funding

Equity raises, venture debt funding, credit facilities, and equipment finance are examples of the types of financing that I have secured, leading from start to finish

home

Domain expertise

Developing finance
& commercial teams

I have built up finance, strategy and data teams in businesses ranging from start-ups listed giants like Just Eat to online challenger brands like NotOnTheHighStreet

I have helped accounting and advisory firms like Ernst & Young train their leaders to be more client-focused

I am an Associate Financial Trainer with Fitch Learning

Marketing Finance

As a finance leader I have been closely engaged in allocation of resources to online and brand marketing, and to measuring, in real time, the returns on these investments, in our uncertain, 'post-cookie' marketing channels

Decision making
frameworks

'GAME' methodology for

short-term planning,

e.g. peak sales season

'BITE' methodology

for year-ahead planning

Fund
raising

My fundraising transactions include Series B Venture Capital, Venture Debt, Public Markets equity raises, Equipment Finance and Credit Facilities

I have led from origination of investors through diligence and terms negotiation to post-funding reporting and covenant management

Investor Relations

Investor Relations is where I learned my craft in investment analysis, accounting, strategy and M & A, with well-known names like Boots, Sage and Misys

I can help develop an investor relations process and advise on disclosure, presentation and communication style