About me
Phil Branston
Strategy and finance leader
CFO: strengthened operational finance controls and management review
Commercial analysis including pricing
Cash focus, active reforecasting, alignment of Cash, Balance Sheet and P & L
Diligence discussions with M & A counterparts and funding providers
Commercial finance leader in this $5bn-sales global online fashion marketplace
Supply chain leadership with global luxury brands
Financing and working capital leverage
Forecasting, budgeting & procurement control
CFO: Investment planning for a 3x scale up of sales and manufacturing
Forecasting & budgeting a DTC pet food subscription business
Equity, debt and equipment funding
Governance of marketing, procurement, hiring, manufacture, pricing, share options
CFO: Forecasting & budgeting using customer, sales, merchant & product metrics
Secured new credit facility (Silicon Valley Bank) during Brexit & COVID
Strategy & funding with Series F venture investors (Burda, Index Ventures, Fidelity)
Real-time oversight of performance marketing with Google & Facebook
Working capital gains by managing creditors & volatile merchant debtors
Audit, annual report, payables & receivables, new accounts system (NetSuite)
Strategy leadership: investment case & organisation change in food delivery
Strategy modelling in technology, marketing, territory sales & customer support
Customer, competitor & supply analysis with data science team & consultants
Commercial finance, aligning investment decisions with long-term strategy
Investment decisions, collaborating with technology & marketing
Budgeting with sales territories and central operating functions
Investor communication for equity analysts and institutional investors
Equity and debt raising including new Silicon Valley anchor investors
Business disposal with transitional revenue share
Licence and subscription pricing
Revenue share partnering with IBM, Oracle, Amazon
Investor relations programme
Flagship product launches
Technical accounting including dual GAAP reporting
Private equity auction, due diligence and sale process
Post-deal operating processes including licence pricing, customer insights