About | Branston Consulting

CFO: strengthened operational finance controls and management review

Commercial analysis including pricing

Cash focus, active reforecasting, alignment of Cash, Balance Sheet and P & L

Diligence discussions with M & A counterparts and funding providers

Commercial finance leader in this $5bn-sales global online fashion marketplace

Supply chain leadership with global luxury brands

Financing and working capital leverage

Forecasting, budgeting & procurement control

CFO: Investment planning for a 3x scale up of sales and manufacturing

Forecasting & budgeting a DTC pet food subscription business

Equity, debt and equipment funding

Governance of marketing, procurement, hiring, manufacture, pricing, share options

CFO: Forecasting & budgeting using customer, sales, merchant & product metrics

Secured new credit facility (Silicon Valley Bank) during Brexit & COVID

Strategy & funding with Series F venture investors (Burda, Index Ventures, Fidelity)

Real-time oversight of performance marketing with Google & Facebook

Working capital gains by managing creditors & volatile merchant debtors

Audit, annual report, payables & receivables, new accounts system (NetSuite)

Strategy leadership: investment case & organisation change in food delivery

Strategy modelling in technology, marketing, territory sales & customer support

Customer, competitor & supply analysis with data science team & consultants

Commercial finance, aligning investment decisions with long-term strategy

Investment decisions, collaborating with technology & marketing

Budgeting with sales territories and central operating functions

Investor communication for equity analysts and institutional investors

Equity and debt raising including new Silicon Valley anchor investors

Business disposal with transitional revenue share

Licence and subscription pricing

Revenue share partnering with IBM, Oracle, Amazon

Investor relations programme

Flagship product launches

Technical accounting including dual GAAP reporting

Private equity auction, due diligence and sale process

Post-deal operating processes including licence pricing, customer insights

About me